SLO 7 – The student applies advocacy, marketing, and communication principles for entrepreneurial leadership.

Despite what popular perception dictates, marketing and entrepreneurship does not always involve power suits, glossy prints, and spin doctors aplenty. Social media and the ready availability of web publishing platforms have placed much of the creation of content and perception into the hands of library and information professionals. This is a point of both professional and personal interest of mine, especially the intersection of social media as a legitimate information source and primary marketing tool. My time at UNC Greensboro coupled with my experience as a social media manager facilitated further research into the application of marketing principles into library advancement.